Aleph Speaker Series

hosted by Stanford Graduate School of Business Executive Education

This is a certified Executive Program tailored for high performing professionals with a desire to expand their knowledge, build their vision, and acquire the tools to excel their organizations forward.

Baba Shiv
"We are pleased to join Aleph to bring a handpicked cadre of leading faculty to the program, sharing expert research insights, proven tools and skills, that enable executives to develop and excel both their own leadership skills and their organizations."

Baba Shiv

The Sanwa Bank, Limited, Professor of Marketing, Stanford Graduate School of Business

Program Details   Official Schedule

March 31st to May 19th

90 to 130 minutes sessions

* Final schedule will be confirmed in the following weeks.

100% online via Zoom

* Login details will be shared by Stanford Graduate School of Business after RSVP.

Certificate of completion from Stanford GSB

* Attendance in at least seven sessions is required.

Exclusive access to Stanford's NovoEd platform

A glance into the program

March 31st to May 19th


Welcoming & Opening

9:30am EST

Gaston Taratuta

CEO & Founder Aleph Holding

Welcome to Aleph’s certified Executive Program. Prepared in cooperation with Stanford Graduate School of Business Executive Education, this program marks the launch of Aleph Holding a family of leading global brands connecting the digital advertising ecosystem.

The program aims to create an opportunity for dialogue, advancing topics such as innovation and leadership among prominent executives across the globe. By bringing together top managers, strategists and experts from Latin America, Europe, and Asia we strive to support inspirational exchanges and pave the way for disruptive ideas, thus reaffirming our industry leaders’ position at the helm of innovation and progress.

If Diversity is so important, why don't we have more of it?

10:00 - 11:10am EST Session
11:10 - 11:20am EST Q&A

Margaret Ann Neale

Distinguished Professor of Management, Emerita

“A diverse mix of voices leads to better discussions, decisions, and outcomes for everyone.” — Sundar Pichai, CEO of Google.

It is not unusual for executives of large organizations to tout the benefits of diversity and inclusion. However, year after year, the performance of these very same companies demonstrate that they are failing to increase the diversity of their workforce. Good intentions aside, these executives point to a variety of reasons, beyond their control, that prevents their organizations from realizing the diversity in their workforce that they clearly desire. Leveraging recent empirical research exploring this failure, Professor Margaret Neale will unpack the typical reasons that companies cite for their inability to increase diversity (particular gender diversity) in their ranks and actionable solutions that can be implemented to mitigate these challenges.


Sergio Cisneros

LATAM Senior Manager Client Solutions Team, LinkedIn Marketing Solutions

LinkedIn presents: From Insight to inclusion

11:20 - 12:15pm EST

The largest professional network shares insights and tools to help build a more diverse future for our hundreds of millions of members and customers, understanding how the connections and ideas around diversity are evolving as the world of work changes.

A creative strategist that has led advertising sales and strategy teams, developing custom solutions for brands on digital and experiential marketing. Believes in the power of creative storytelling to build meaningful connections between audiences and brands and is passionate about sharing expertise within high performance teams. Currently leading the Latin America Client Solutions Team at LinkedIn.


Geopolitics of the Middle East

10:00 - 11:10am EST Session
11:10 - 11:20am EST Q&A

Larry Diamond

Senior Fellow

This session examines the political power trends and dynamics in the Middle East at three levels: internally within countries; regionally, in interactions among countries; and globally, in terms of major power engagement (principally, the U.S., Russia, and China).

First, we examine the character and stability of regimes in the region ten years after the Arab Spring. What are the prospects for stability and continuity within the region's various regimes, short and long term? What can we learn from public opinion surveys? We will examine the major Arab states of the region (such as Egypt and Saudi Arabia), as well as Iran, Israel, and Turkey.

Second, what are the trends with respect to regional conflict, particularly the tensions emanating from the regional power ambitions of the Islamic Republic of Iran, but also involving the ongoing conflicts in the region. Finally, we examine the roles of external international actors in these regional conflicts and dynamics, principally Russia and the U.S. but also China. What should we expect from the new Biden administration? The session concludes by considering the broader implications of Middle Eastern geopolitical trends for relations among the major world powers.


Sarah Personette

VP Global clients Twitter


Ignacio Vidaguren

Partner and Global COO Aleph Holding

Fireside chat with Sarah Personette
Vice President of Global Client Solutions at Twitter

11:20 - 12:15pm EST

Ms. Personette is Vice President of Twitter Global Client Solutions, where she leads Twitter’s partnerships with top marketers and agencies worldwide.

Previously Ms. Personette was the Chief Operating Officer of Refinery29 and she also served as the Vice President of Facebook’s Global Business Marketing team. In addition, she was the US President of Universal McCann Worldwide, Inc. and Senior Vice President at Starcom Mediavest Group.

Ms. Personette received the Next Generation of Women in Communications from NYWICI and was inducted into the American Advertising Federation’s Advertising Hall of Achievement. She was also named one of Advertising Age magazine’s top “40 Under 40” marketing star and is a two-time Rotary International Paul Harris Fellow.

At our fireside chat we will discuss Sarah's experience lessons learned and her views on Professor Larry Diamond expose on Geopolitics on the Middle East. This event will be moderated by Ignacio Vidaguren, Aleph COO & IMS CEO.


Disruption and Corporate Innovation

11:00 - 12:10pm EST Session
12:10 - 12:20pm EST Q&A

Ilya A. Strebulaev

The David S. Lobel Professor of Private Equity Professor of Finance

Each day brings more disruption and challenges to established companies across all industries worldwide. Too many established companies fail to address the innovation challenges. For corporate innovation to succeed, it is critical for the company leaders to understand why innovation in large companies so often fails and how to design corporate innovation more efficiently.

In this session, we will start by identifying major reasons why mature companies so often fail in disruptive innovation and succumb to new entrants. We then explore ways to foster innovation and innovative culture and brainstorm on the best ways to apply it to your company. We will explore internal innovation, corporate venture capital, and acquisitions. We will discuss cultural, organizational, and financial mechanisms to foster innovation.


Alexander Dao

Head of Global Sales Partnershipsat Snap Inc.


Amaia Navas

Country Manager Spain, Portugal & Italy at IMS

Snapchat presents:
A closer look into innovation

12:20 - 1:15pm EST

Snapchat, one of the world’s top 50 most innovative companies according to Fast Company, will provide insights on innovation within companies, what makes a company innovative and other perspectives on the implementation of ideas.

Alexander currently leads the Global Sales Partnerships team at Snap. His team is responsible for expanding into new markets through sales partnerships across the US, EU, MENA, APAC, and LATAM. Prior to Snap, Alexander was at Amazon and led the international expansion of the Field Performance Ad Sales team.

Before working at large tech companies, Alexander was head of revenue for a start up in Los Angeles which was eventually acquired by Criteo. In his experience across startups and some of the most innovative companies in the world, he has seen the ingredients necessary to continue being at the forefront of innovation.


A New Type of Leader - Anchored on Purpose, Fueled by Humor

10:00 - 11:10am EST Session
11:10 - 11:20am EST Q&A

Jennifer Aaker

The General Atlantic Professor

You will go on to make critical and far-reaching economic, political, and social decisions in your quest to change lives, organizations, and the world. That’s serious stuff.

So, why humor? The late journalist Eric Sevareid said, “Next to power without honor, the most dangerous thing in the world is power without humor.” Humor is serious business. And that’s a fact backed by cold, hard research. Humor builds bonds, defuses tension, boosts innovation, and bolsters resilience through hard times.

This session is about the power (and importance) of humor to make and scale positive change in the world, and also – surprise! – to achieve business objectives, build more effective and innovative organizations, cultivate stronger bonds, and capture more lasting memories. You’ll learn why humor is one of the greatest competitive advantages in business (and life), why it’s underutilized, and how YOU can use more of it, better. More better. Welcome to your (re)introduction to humor.


Alfonso Javier Perez-Soto

EVP Eastern Europe, Middle Eastand Africa at Warner Music Group


Ignacio Vidaguren

Partner and Global COO Aleph Holding

Fireside Chat with Alfonso Javier Perez-Soto,
EVP Eastern Europe, Middle East and Africa at Warner Music Group

11:20 - 12:15pm EST

Perez-Soto has been a key player at Warner Music for many years. He first joined the company in 2005 as VP of Business Development for Latin America and US Hispanic Markets, while later serving as SVP, Business Development and Chief Commercial Officer for Emerging Markets. In 2018, he was named as EVP, Eastern Europe, Middle East and Africa.

Over the course of his career at Warner Music, Perez-Soto has played a pioneering role in the company’s digital transformation and global expansion. He took many of the learnings from his career In Latin America and has applied to them to other developing markets. In particular, he has always sought to identify new business models, enhance key partner relationships and drive additional revenue for artists.

Earlier in his career, Perez-Soto held senior roles at Nokia, Telefonica and Universal Music Group.


The Economic, Social and Political Consequences of COVID-19: An Historical Perspective

10:00 - 11:10am EST Session
11:10 - 11:20am EST Q&A
11:20 - 12:15pm EST Business Case TBD & Closing

Niall Ferguson

Milbank Family Senior Fellow

It is frequently asserted that the 2020-21 COVID-19 was unprecedented. This betrays an ignorance of history. Pandemics have been a recurrent feature of human history and as a species, we have experienced many worse than this. However, the economic consequences of lockdowns and other measures taken to limit the spread of the virus SARS-CoV-2 are in many ways novel in their nature and scale. And this in turn has led to unusual social and political consequences, as well as to a notable shift in the balance of global power.

Drawing on the knowledge of past pandemics, as well as other disasters, this session will put the past 14 months of global upheaval in a historical context and to suggest implications for the future.


Automation/Robotics Impact on Workforce

10:00 - 11:10am EST Session
11:10 - 11:20am EST Q&A
11:20 - 12:15pm EST Business Case TBD & Closing

Paul Oyer

Dean for Academic Affairs Senior Fellow, Stanford Institute for Economic Policy Research

The only thing predictable about the future of work is that there will be lots of change. Is mass unemployment right around the corner due to the advent of robots and other Artificial Intelligence?

How will the aging of the population affect the labor market? How are women transforming the workplace? As employers were dealing with all those changes, COVID came along and transformed the world of work. We will focus on the managerial and policy implications of automation and demographic changes. We will discuss how the world of work is changing in ways that differ dramatically by labor market and with what level of skill your organization needs. We will also analyze how the short-term changes in the workplace brought on by COVID will affect organizations in the long term.


The Future of Trust and Technology

10:00 - 11:10am EST Session
11:10 - 11:20am EST Q&A
11:20 - 12:15pm EST Business Case TBD & Closing

Jeff Hancock

Professor at Stanford University & Founding Director of Stanford Social Media Lab

Professor Hancock and his group work on understanding psychological and interpersonal processes in social media. The team specializes in using computational linguistics and experiments to understand how the words we use can reveal psychological and social dynamics, such as deception and trust, emotional dynamics, intimacy and relationships, and social support. Recently Professor Hancock has begun work on understanding the mental models people have about algorithms in social media, as well as working on the ethical issues associated with computational social science.

Professor Hancock is well-known for his research on how people use deception with technology, from sending texts and emails to detecting fake online reviews. His TED Talk on deception has been seen over 1 million times and he’s been featured as a guest on “CBS This Morning” for his expertise on social media. His research has been published in over 80 journal articles and conference proceedings and has been supported by funding from the U.S. National Science Foundation and the U.S. Department of Defense. His work on lying and technology has been frequently featured in the popular press, including the New York Times, CNN, NPR, CBS and the BBC.


Neuroscience and the Customer Journey

10:00 - 11:10am EST Session
11:10 - 11:20am EST Q&A
11:20 - 12:15pm EST Business Case TBD & Closing

Baba Shiv

Baba Shiv, The Sanwa Bank, Limited, Professor of Marketing, Stanford Graduate School of Business

In these sessions we will then apply brain-based insights to a topic that has become “hot” in the last few years, becoming central to strategy, namely Customer Experience Design. We will discuss the reasons behind this development and how businesses can leverage rich customer insights to unearth new business opportunities, develop and sustain distinct competitive advantages, and in the process have a direct impact on top-line and bottom-line growth. We will examine how the X-Framework can be leveraged for customer experience design and business model innovation. We will go through several examples of how billion-dollar companies have been formed by removing “disgusters” (pain points) and adding “delighters” (pleasure points) along different phases of the customer journey.

CLOSING - Gastón Taratuta CEO & Founder Aleph Holding

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